The story begins in 2014, when Isabel, a passionate and creative young designer, decided to create her clothing brand, Shunnie, with her unique insights into fashion and desire for individual expression. The name comes from her yearning for freedom and uniqueness, implying a "shining personality." Isabel's vision is to encourage everyone to express themselves bravely and without being bound by tradition by designing unique clothing.

Isabel faced countless challenges in the early days of the brand from 2015 to 2017. Every step was full of unknowns and difficulties, from design to production to marketing. However, her persistence and pursuit of quality gradually won recognition in the market. Through the clever use of social media, Shunnie began to attract a group of loyal followers who love the free spirit and individual expression that Shunnie represents.

In 2018-2020, as the brand's popularity increased, Isabel began to work with more artists and designers to build Shunnie into a platform for creative communication. The brand is not limited to clothing but has also expanded to accessories, footwear, and even home products, forming a complete lifestyle brand. Shunnie's vision began to become more ambitious- to become a global creative community where people around the world can find their own way of expression through Shunnie.

As we step into 2021, Isabel and the Shunnie team set their sights on the future, determined to bring their ultimate vision to life. They began to establish physical experience stores worldwide, offering immersive shopping experiences that allow customers to connect with Shunnie's brand spirit firsthand. At the same time, Shunnie intensified its focus on sustainable fashion, using eco-friendly materials and reducing carbon footprints in the production process. The brand is committed to leading the way as a green pioneer in the fashion industry.

Isabel's dream is to make Shunnie a brand that leads fashion trends and inspires positive social change. She hopes that Shunnie can become a global community that connects every soul that pursues freedom, loves life, and dares to express itself. Through continuous innovation and socially responsible actions, Shunnie aims to become a benchmark in the fashion industry and lead a global movement about individuality, creativity, and sustainability.

Under Isabel's leadership, Shunnie's story is far from over. Every milestone achieved is a solid step towards the ultimate vision. And Shunnie's future, as its name suggests, is destined to shine at the forefront of the fashion industry.